Oct 2024
The Travel Begins
In late 2024, we decided we wanted more from life than screens and commutes. So we saved every penny, quit our stable corporate jobs, and waved goodbye to London. With two backpacks and no real plan, we set off on a year-long adventure that took us across South & Central America, Oceania, and Asia.
Aug 2025
The Idea
12 countries down, with 6 left to go - everything changed. From smoky street food in Peru to fragrant curries in Sri Lanka, we discovered new ways to cook, eat, and live. We fell in love with flavours we couldn't find back home, and that's where The Chilli Trail began. We knew these flavours deserved to be shared and whilst still on the road, we started building our brand.
Sept 2025
Building The Brand
So, we started experimenting in Central America. Small batches, endless tweaks. Every hostel kitchen became our test lab, adjusting the heat and flavours - sharing with any locals or travellers willing to try. At the same time, we started our branding and only a month later, had signed off our first design.
Oct 2025
Back with a Bang
When we returned home, funds were almost non-existent, so we started small. Every jar is hand-crafted in Harriet's mum's kitchen in Brighton, using only clean, quality ingredients - no preservatives, no nonsense. Just bold, honest heat, exactly as we tasted it abroad.
Nov 2025
Year 1
In our first year we sold over 9,000 jars, won a 1-Star Great Taste Award for both pastes and landed in 85+ shops across the UK, including Selfridges. And we’re only just getting started!
Today
The Journey Continues…
As we keep growing, we’re scaling up production, trading at markets and festivals across the UK, and teaming up with brands we love. Next up are new flavours inspired by our travels, so stay tuned for what’s coming next...
What We Stand For
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Quality First
We only source the finest natural ingredients - nothing artificial, no shortcuts, and completely free from preservatives.
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Made with Passion
Every batch is crafted with care and attention to detail, ensuring consistency and excellence.
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Sustainable Practices
We're committed to ethical sourcing and environmentally responsible production methods.
